Highlights
INTEGRATED CAMPAIGN PROJECT MANAGEMENT
Capabilities:
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Lead end-to-end integrated marketing campaign strategies and projects; including concept creation, go-to-market planning, creative reviews, execution, and analysis
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Lead conversations and negotiate with partners to amplify campaign and GTM strategies
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Aid in the development of channel strategies for social, paid, email, SMS, merchandising, PR, and partner marketing
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Translate strategy into actionable, integrated marketing plans with measurable milestones and results
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Organize and prioritize cross-functional stakeholders, driving decisions, and holding channel leads accountable for deadlines and deliverables through creation of project plans and processes
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Consolidate and articulate feedback across teams
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Host retrospectives
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Manage global procurement partners to source activation materials
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Create scalable playbooks for field marketing teams to execute against a centralized marketing strategy
Holiday 2020
Cameo
Consultant, Integrated Marketing
To drive GMV and brand awareness during the holidays, we activated a series of campaigns such as flash sales and price drops, sweepstakes for frontline workers, fundraising partnerships with (RED) and St Jude Children's Hospital, and expedited delivery.
I led each campaign tactic from strategy through creative development and execution and managed the project plan and deliverables associated with product, CRM, social, legal, PR, and talent relations teams.
Uber Pride 2018
Uber
Marketing Program Manager, II
To celebrate Pride, we launched a global content campaign featuring employees and driver-partners and worked alongside field marketing teams to execute parades and activations across 25 major cities.
I worked alongside creative, product, operations, communications, legal, and procurement teams to bring this campaign to life globally.
Reasons to Ride | MADD
Uber
Marketing Program Manager, II
Uber partnered with MADD to remind customers that just because you drove to the party, doesn’t mean you need to drive home.
In partnership with an in-house creative team, I project-managed the production of a 60-second spot called "Reasons to Ride" to bring awareness to drunk driving before the holiday season.
PRESS: AD AGE
Uber Ice Cream
Uber
Marketing Program Manager, II
Uber partnered with McDonald's to surprise and delight customers with ice cream delivered straight to their door.
I worked alongside creative, operations, communications, legal, and procurement teams both on Uber Rides and Uber Eats teams to bring this campaign to life.
PRESS: COSMOPOLITAN, MONEY, ELITE DAILY
