Highlights
STRATEGIC PARTNERSHIPS
Capabilities:
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Foster connections that drive impact
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Develop and execute strategic partnerships and programming strategy
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Stay abreast of brand partnership trends as well as the general zeitgeist
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Ideate campaign concepts
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Identify, develop and pitch strategic partners
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Negotiate deal terms that are mutually beneficial to both parties
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Take a white-glove approach to client and partner management
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Work collaboratively with cross-functional stakeholders (product, sales, legal, marketing, production, etc.)
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Agency management
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Influencer management
Artsy Benefit Auction
Project Healthy Minds
Head of Marketing Activations
In collaboration with leading online art marketplace Artsy, we created a benefit auction featuring 43 exemplary works by a group of both emerging and critically acclaimed artists. This included curation from all female-identifying curators in celebration of Women's History Month, and a portion of proceeds from each sale benefitted Project Healthy Minds, resulting in ~$20,000 donated.
The participating artists and works can be found here.
Mental Health Merch Collection Drop
Project Healthy Minds
Head of Marketing Activations
In collaboration with Season of Sunday, our team created a limited-edition merch collection to raise funds and awareness for mental health. This included 5 signature pieces, an IRL pop-up in Urban Outfitters Los Angeles and influencer seeding.
The full collection and photoshoot assets can be found here.
Body Positivity / Mental Health Programming
Project Healthy Minds
Head of Marketing Activations
Project Healthy Minds and Hayley Hasselhoff partnered together to ignite conversations around the connectivity between body image and mental health during Mental Health Awareness Month. This programming consisted of an IG Live event and community panel, resulting in over 5,000 views and hundreds of live attendees. Panelists included Hayley Hasselhoff, Katie Sturino, Katie Brindle & more.
The Mind Your Mind Tour
Graduate Hotels
Director, Partnerships & Programming
Created a partnership with wellness and meditation app Happy Not Perfect and brought founder, Poppy Jamie on tour to 8 university towns to discuss mental health and host wellness workshops with over 500 college students and locals.
Produced 90-second video + social assets, branded coffee cups, and custom merchandise to raise awareness for mental health and project managed field marketing teams.
Influencer Content Partnerships
The X Company
Director, Strategic Partnerships
Created The Founders Circle, which is a group of 20 local influencers and tastemakers who were the foundation to open X Denver's apartment building and inaugural social club.
Goals centered around content creation, member acquisition, and partnering for curated events and programming.
Example Members: Elliot Clark, Emi Zerr, Brien Hollowell
Influencer Design Activation
The X Company
Director, Strategic Partnerships
Partnered with Cait Pappas of Nest Out West to design and procure accessories for 7 bedrooms, 7 bathrooms, and 3 common area spaces within apartment model units.
Goals centered around smart product curation, creating a shoppable experience for prospective tenants, and unique content creation.
Artist Curation
The X Company
Director, Strategic Partnerships
Curated and commissioned 12 artists to create one-of-a-kind murals, installations, and sculptures for X Denver building. Projects ranged from a 10,000sf exterior mural to custom neon signs and elevator panel graphics.
Project managed artists through creative briefs, concepting, content creation, and execution; managed $400,000 budget.
Example Artists: Thomas Evans, Ashley Joon, Pat Milbery
Business Development
Prowess Project
Business Development
Identified both Fortune 500 and startup clients who were searching for fractional talent and worked with them to place Prowess candidates looking to re-enter the workforce in operations roles.
Facilitated remote interviews, EQ assessments, and virtual onboarding.
PRESS: FORBES
Digital Advertising
Tidbits Media Group
Senior Sales Associate
For the last 8 years, I've sold editorial ad placements to local and national brands to create curated gift guides for our female readers around holidays such as Mother's Day, Christmas, and New Years.
Example Brands: Sleep Crown, Tiny Pies
