Highlights
STRATEGIC PARTNERSHIPS
Capabilities:
-
Cultivate Transformative Relationships
-
Formulate and Execute Strategic Partnership Strategies
-
Stay Attuned to Emerging Trends and Cultural Dynamics
-
Conceptualize Compelling Campaign Ideas
-
Identify, Cultivate, and Pitch Strategic Partners
-
Navigate Negotiations to Deliver Mutually Beneficial Agreements
-
Deliver Exquisite Client and Partner Care
-
Work Harmoniously across Product, Sales, Legal, Marketing, Ops and Leadership Stakeholders
-
Direct Agency and Influencer Coordination
Mental Health Awareness Month
Project Healthy Minds
Head of Marketing Activations
Partnered with various brands to activate around Mental Health Awareness Month 2023. This included various shop to donate a percentage of proceeds collabs with Little Words Project, Recess, and Hyperice. As well as a content and influencer integration with OLLY, and a hero partnership with Nespresso, engaging both customers and employees as a part of their 'Things We Hold' initiative.
See more creative below
Earth Month Capsule Collection
Brightly.eco
Partnerships Consultant
In collaboration with PEANUTS, a capsule collection was created in celebration of Earth Month. Brightly x Take Care with Peanuts included sustainable swaps for everyday items in your home, including Snoopy dryer balls, biodegradable character pop-up sponges, and eco-friendly pajamas that featured merit badges to commemorate small eco wins—including eating your leftovers, picking up litter, and taking a speedy shower. This partnership also included influencer seeding with content creation from Brittani, Lina and A Brooklyn Babe.
PRESS: BETTER HOMES & GARDENS
Artsy Benefit Auction
Project Healthy Minds
Head of Marketing Activations
In collaboration with leading online art marketplace Artsy, a benefit auction featuring 43 exemplary works by a group of both emerging and critically acclaimed artists was created. This included curation from all female-identifying curators in celebration of Women's History Month, and a portion of proceeds from each sale benefitted Project Healthy Minds, resulting in ~$20,000 donated.
The participating artists and works can be found here.
Mental Health Merch Collection Drop
Project Healthy Minds
Head of Marketing Activations
In collaboration with Season of Sunday, the creation of a limited-edition merch collection to raise funds and awareness for mental health was unveiled. This included 5 signature pieces, an IRL pop-up in Urban Outfitters Los Angeles and influencer seeding.
The full collection and photoshoot assets can be found here.
Mental Health Programming
Project Healthy Minds
Head of Marketing Activations
Project Healthy Minds and Hayley Hasselhoff partnered together to ignite conversations around the connectivity between body image and mental health during Mental Health Awareness Month. This programming consisted of an IG Live event and community panel, resulting in over 5,000 views and hundreds of live attendees. Panelists included Hayley Hasselhoff, Katie Sturino, Katie Brindle & more.
The Mind Your Mind Tour
Graduate Hotels
Director, Partnerships & Programming
Wellness and meditation app Happy Not Perfect and founder, Poppy Jamie went on tour to 8 university towns to discuss mental health and host wellness workshops with over 500 college students and locals.
Produced 90-second video + social assets, branded coffee cups, and custom merchandise to raise awareness for mental health and project managed field marketing teams.
Influencer Content Partnerships
The X Company
Director, Strategic Partnerships
The Founders Circle, which is a group of 20 local influencers and tastemakers was created as the foundation to open X Denver's apartment building and inaugural social club.
Goals centered around content creation, member acquisition, and partnering for curated events and programming.
Highlighted Members: Elliot Clark, Emi Zerr, Brien Hollowell
Influencer Design Activation
The X Company
Director, Strategic Partnerships
Partnered with Cait Pappas of Nest Out West to design and procure accessories for 7 bedrooms, 7 bathrooms, and 3 common area spaces within apartment model units.
Goals centered around smart product curation, creating a shoppable experience for prospective tenants, and unique content creation.
Artist Partnerships Curation
The X Company
Director, Strategic Partnerships
Curated and commissioned 12 artists to create one-of-a-kind murals, installations, and sculptures for X Denver building. Projects ranged from a 10,000sf exterior mural to custom neon signs and elevator panel graphics.
Project managed artists through creative briefs, concepting, content creation, and execution; managed $400,000 budget.
Highlighted Artists: Thomas Evans, Ashley Joon, Pat Milbery
Business Development
Prowess Project
Business Development
Identified both Fortune 500 and startup clients who were searching for fractional talent and worked with them to place Prowess candidates looking to re-enter the workforce in operations roles.
Facilitated remote interviews, EQ assessments, and virtual onboarding.
PRESS: FORBES
Seasonal Digital Advertising
Tidbits Media Group
Senior Sales Associate
For the last 8 years, I've sold editorial ad placements to local and national brands to create curated gift guides for our female readers around holidays such as Mother's Day, Christmas, and New Years.
Highlighted Brands: Sleep Crown, Tiny Pies
