Highlights

STRATEGIC PARTNERSHIPS

Capabilities: ​

 

  • Foster connections that drive impact

  • Develop and execute strategic partnerships and programming strategy

  • Stay abreast of influencer, partnership, and event marketing trends and the general zeitgeist to be well-positioned to capitalize on changing and emerging market trends

  • Own the day-to-day management of partners and look for ways to further deepen relationships

  • Ideate campaign concepts

  • Identify, develop and pitch strategic partners who align with brand goals and mission

  • Negotiate deal terms that are mutually beneficial to both parties

  • Take a white-glove approach to client and partner management 

  • ​Work collaboratively with cross-functional stakeholders (CRM, sales, legal, marketing, production, etc.) to service key partners

  • Agency management

  • Influencer marketing

Mental Health Merch Collection Drop

Project Healthy Minds

Head of Marketing Activations

In collaboration with Season of Sunday, our team created a limited-edition merch collection to raise funds and awareness for mental health. This included 5 signature pieces, an IRL pop-up in Urban Outfitters Los Angeles and influencer seeding. 

The full collection and photoshoot assets can be found here

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Body Positivity / Mental Health Programming

Project Healthy Minds

Head of Marketing Activations

Project Healthy Minds and Hayley Hasselhoff partnered together to ignite conversations around the connectivity between body image and mental health during Mental Health Awareness Month. This programming consisted of an IG Live event and community panel, resulting in over 5,000 views and hundreds of live attendees. Panelists included Hayley Hasselhoff, Katie Sturino, Katie Brindle & more.

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The Mind Your Mind Tour

Graduate Hotels

Director, Partnerships & Programming

Created a partnership with wellness and meditation app Happy Not Perfect and brought founder, Poppy Jamie on tour to 8 university towns to discuss mental health and host wellness workshops with over 500 college students and locals.

Produced 90-second video + social assets, branded coffee cups, and custom merchandise to raise awareness for mental health and project managed field marketing teams.

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Influencer Content Partnerships

The X Company

Director, Strategic Partnerships

Created The Founders Circle, which is a group of 20 local influencers and tastemakers who are the foundation to open X Denver's apartment building and inaugural social club.

 

Goals centered around content creation, member acquisition, and partnering for curated events and programming.

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Influencer Design Activation

The X Company

Director, Strategic Partnerships

Partnered with Cait Pappas of Nest Out West to design and procure accessories for 7 bedrooms, 7 bathrooms, and 3 common area spaces within our model units. 

Goals centered around smart product curation, creating a shoppable experience for prospective tenants, and unique content creation.

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Artist Curation

The X Company

Director, Strategic Partnerships

Curated and commissioned 12 artists to create one-of-a-kind murals, installations, and sculptures for X Denver building. Projects ranged from a 10,000sf exterior mural to custom neon signs and elevator panel graphics.

 

Project managed artists through creative briefs, concepting, content creation, and execution; managed $400,000 budget.

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Business Development

Prowess Project

Business Development

Identify both Fortune 500 and startup clients who are searching for fractional talent and work with them to place Prowess candidates who are looking to re-enter the workforce in operations roles through remote interviews, EQ assessments, and virtual onboarding.

PRESS: FORBES

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Digital Advertising

Tidbits Media Group

Senior Sales Associate

For the last 8 years, I've sold editorial ad placements to local and national brands to create curated gift guides for our female readers around holidays such as Mother's Day, Christmas, and New Years.

Example Brands: Sleep CrownTiny Pies

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Tipsy Elves Sweaters On-Demand 

Uber

Strategic Partnerships Manager

Created a partnership with Tipsy Elves during the holiday season to surprise and delight customers with custom-designed tacky sweaters to celebrate in style  

PRESS: TIME

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