Highlights
EVENTS & ACTIVATIONS
Capabilities:
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Ideate event activations
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Partner with local field marketers to craft event objectives and develop operational processes for execution
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Develop cross-functional timelines, detailed project plans, and thoughtfully planned workstreams for execution on-the-ground
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Agency management
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Local and national partner and vendor management
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Procurement
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Content creation
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PR management
World Mental Health Day Takeover at Hudson Yards NYC
Project Healthy Minds
Head of Marketing Activations
Project managed the marketing and creative elements of Project Healthy Minds' first-of-its-kind World Mental Health Day takeover on Hudson Yards NYC campus.
The day consisted of all-day programming ranging from SoulCycle charity rides to fireside chats with creators and business leaders. Partners included Sweetgreen, Equinox Hotels, Yolanda Hadid, Andy Dunn, Alex Lieberman, ShakeShack, Related Companies, CityPickle, SoulCycle, and more.
The Dogist Yappy Hour
Graduate Hotels
Director, Partnerships & Programming
More than 300 dogs and their humans visited Graduate Hotels to meet canine influencer, Finn, and get their photos snapped by The Dogist. Touring to Athens, GA; Columbia, SC; and Ann Arbor, MI, these exclusive "Yappy Hours" activated in three towns, raising awareness for pet adoptions across the county.
Apizza Bash + Podcast
Graduate Hotels
Director, Partnerships & Programming
More than 350 locals visited Graduate New Haven to celebrate National Pizza Month and see our newest hotel digs in person!
We partnered with Steve Dolinsky to host a live VIP (Very Important Pizzas) Podcast Tour around town earlier that day and activated pizza payphones in-house.
PRESS: FOOD & WINE, YALE DAILY NEWS
