Highlights
EVENTS & ACTIVATIONS
Capabilities:
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Conceptualize Innovative Event Engagements
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Architect Comprehensive, Cross-Functional Timelines, Project Roadmaps, and Centralized Strategies for Seamless On-Site and Field Implementations
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Develop cross-functional timelines, detailed project plans, and thoughtfully planned workstreams for execution on-the-ground
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Oversee Both Local and Nationwide Partners, Vendors and Suppliers
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Manage Resource Procurement
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Curate Captivating Content
World Mental Health Day Takeover at Hudson Yards NYC
Project Healthy Minds
Head of Marketing Activations
Project managed the marketing and creative elements of Project Healthy Minds' first-of-its-kind World Mental Health Day takeover on Hudson Yards NYC campus.
The day consisted of all-day programming ranging from SoulCycle charity rides to fireside chats with creators and business leaders. Partners included Sweetgreen, Equinox Hotels, Yolanda Hadid, Andy Dunn, Alex Lieberman, ShakeShack, Related Companies, CityPickle, SoulCycle, and more.
The Dogist Yappy Hour
Graduate Hotels
Director, Partnerships & Programming
More than 300 dogs and their humans visited Graduate Hotels to meet canine influencer, Finn, and get their photos snapped by The Dogist. Touring to Athens, GA; Columbia, SC; and Ann Arbor, MI, these exclusive "Yappy Hours" activated in three towns, raising awareness for pet adoptions across the county.
Apizza Bash + Podcast
Graduate Hotels
Director, Partnerships & Programming
More than 350 locals visited Graduate New Haven to celebrate National Pizza Month and see our newest hotel digs in person!
We partnered with Steve Dolinsky to host a live VIP (Very Important Pizzas) Podcast Tour around town earlier that day and activated pizza payphones in-house.
PRESS: FOOD & WINE, YALE DAILY NEWS
