EXPERIENCE

RESUME

2019 - Present

RACHEL K SCHULTZ, LLC

BRAND MARKETING CONSULTING

My role on the brand marketing team is to lead end-to-end integrated marketing campaign strategies and project management associated with Cameo's seasonal and brand initiatives such as Holiday, Valentine's Day, and Pride.

 

This includes charity and brand partner management, concept creation, go-to-market planning, creative and channel reviews, execution, and analysis.

Project Healthy Minds is a new millennial-driven, non-profit startup focused on tackling one of the defining issues of our generation: the growing mental health crisis.

 

As the Head of Marketing Activations, my role on the team is to identify, concept, and execute against strategic partnership and activation opportunities that accomplish our primary goal of shattering the stigma of mental health.

Prowess Project is an online fractional workforce that partners with companies across the country to help women re-enter the workforce and eliminate gender inequality in the workplace.

My role in the organization is to both identify and negotiate with companies who are looking to hire fractional talent from our network of certified Prowess women, as well as work with our operations team to interview and onboard candidates remotely. 

aSweatLife is a best-in-class media company that helps you live your best life — through workouts, yes, but also through mindfulness, nutrition, community, and empowerment.

My role in the organization is to create strategic partnerships with wellness brands, with a focus on behavioral health, for digital sponsorships, virtual programming and physical product seeding.

Nov 2019 - Oct 2020

DIRECTOR, STRATEGIC PARTNERSHIPS

Chicago, IL

The X Company is a consumer lifestyle brand with real estate assets across the U.S. We offer full-spectrum living and a social club focused on fitness and wellness classes, programming events, and remote work offerings for our residents and members.

My role in the organization was to partner with strategic businesses and brands to provide unique offerings and experiences that align with the mission of existing to improve the way we interact.

2012 - Present

SENIOR SALES ASSOCIATE

Tidbits Media Group

Austin, TX

Tidbits is an online media platform for the style-conscious gal about town featuring an independent editorial e-subscription service in markets like Austin, Dallas, Houston, New Orleans, and San Antonio and an accompanying website providing curated, female-friendly local content via 2-3 free emails, called Tidbits, each week.​

 

My responsibilities included event ideation and execution and editorial ad sales across Texas and New Orleans.

2015 - 2019

MARKETING PROGRAM MANAGER II

 

STRATEGIC PARTNERSHIPS MANAGER 

LEAD MARKETING MANAGER

Austin, TX // Chicago, IL

Most recently, I played a large role in bringing national and global marketing campaigns to life through project managing all internal stakeholders involved in various initiatives that served our riders, drivers and employees.
 

I've served in roles spanning operations, marketing, strategy & planning, business development, sales, event and programming activations, and public-private partnerships.

Jan - Nov 2019

DIRECTOR, PARTNERSHIPS & PROGRAMMING

Chicago, IL

Graduate Hotels are a curated collection of hotels that reside in the most dynamic university towns across the country.

My role in the organization was to build national programming event strategy for the field marketing team, execute portfolio-wide partnerships catered to the college demographic and launch activations for 10 hotel openings in 2019.

EDUCATION

2008 - 2012

UNIVERSITY OF TEXAS

Bachelors, Journalism

Austin, TX

What started as a dance degree in ballet and modern, led to a change in path starting my sophomore year when I transferred to the Moody College of Communication. I later graduated with a Bachelor's degree in Journalism.

2018

HARVARD BUSINESS SCHOOL ONLINE

Leadership Courses

While at Uber, I attended 16 hours of online classes to complete a Leadership course for Uber employees, led by Frances Frei. The course included modules:

  • Building and Rebuilding Trust

  • The Wisdom of Teams

  • Leadership Lessons from Ancient Rome

  • Leading @ Uber

 

Volunteering

Provide academic support on a weekly basis through literacy-based educational mentoring ​to children living in Chicago's homeless shelters

 

2017 - Present

CHICAGO HOPES FOR KIDS

2013 - 2016

SEEDLING FOUNDATION

Supported a child challenged by parental incarceration by visiting her weekly at school to mentor, play games, help with homework and provide friendship​