2020 - Present
RACHEL K SCHULTZ, LLC
BRAND MARKETING CONSULTING
EMPLOYER BRAND CONSULTING
September 2021 - Present
My role as an employer brand consultant is to partner with key stakeholders (People, Recruiting, Marketing and Leadership) to identify business needs and assess the current status of our employer brand.
This includes leading recruitment marketing initiatives, current employee retention efforts, and people operations practices and processes.
October 2020 - August 2021
My role on the brand marketing team was to lead end-to-end integrated marketing campaign strategies and project management associated with Cameo's seasonal and brand initiatives such as Holiday, Valentine's Day, and Pride.
This included charity and brand partner management, concept creation, go-to-market planning, creative and channel reviews, execution, and analysis.
May 2021 - Present
Project Healthy Minds is a new millennial-driven, non-profit startup focused on tackling one of the defining issues of our generation: the growing mental health crisis.
As the Head of Marketing Activations, my role on the team is to identify, concept, and execute against strategic partnerships and activation opportunities that accomplish our primary goal of shattering the stigma of mental health.
March 2021 - February 2022
aSweatLife is a best-in-class media company that helps you live your best life — through workouts, yes, but also through mindfulness, nutrition, community, and empowerment.
My role in the organization is to create strategic partnerships with wellness brands, with a focus on behavioral health, for digital sponsorships, virtual programming and physical product seeding. I also support our project management functions and write original content from time to time!
October 2020 - September 2021
Prowess Project is an online fractional workforce that partners with companies across the country to help women re-enter the workforce and eliminate gender inequality in the workplace.
My role in the organization is to both identify and negotiate with companies who are looking to hire fractional talent from our network of certified Prowess women, as well as work with our operations team to interview and onboard candidates remotely.
Nov 2019 - Oct 2020
DIRECTOR, STRATEGIC PARTNERSHIPS
The X Company is a consumer lifestyle brand with real estate assets across the U.S. We offer full-spectrum living and a social club focused on fitness and wellness classes, programming events, and remote work offerings for our residents and members.
My role in the organization was to partner with strategic businesses and brands to provide unique offerings and experiences that align with the mission of existing to improve the way we interact.
Jan - Nov 2019
DIRECTOR, PARTNERSHIPS & PROGRAMMING
Graduate Hotels are a curated collection of hotels that reside in the most dynamic university towns across the country.
My role in the organization was to build national programming event strategy for the field marketing team, execute portfolio-wide partnerships catered to the college demographic and launch activations for 10 hotel openings in 2019.
2015 - 2019
MARKETING PROGRAM MANAGER II
STRATEGIC PARTNERSHIPS MANAGER
LEAD MARKETING MANAGER
Austin, TX // Chicago, IL
Most recently, I played a large role in bringing national and global marketing campaigns to life through project managing all internal stakeholders involved in various initiatives that served our riders, drivers and employees.
I've served in roles spanning operations, marketing, strategy & planning, business development, sales, event and programming activations, and public-private partnerships.
2012 - Present
SENIOR SALES ASSOCIATE
Tidbits Media Group
Tidbits is an online media platform for the style-conscious gal about town featuring an independent editorial e-subscription service in markets like Austin, Dallas, Houston, New Orleans, and San Antonio and an accompanying website providing curated, female-friendly local content via 2-3 free emails, called Tidbits, each week.
My responsibilities included event ideation and execution and editorial ad sales across Texas and New Orleans.
2008 - 2012
UNIVERSITY OF TEXAS
What started as a dance degree in ballet and modern, led to a change in path starting my sophomore year when I transferred to the Moody College of Communication. I later graduated with a Bachelor's degree in Journalism.
HARVARD BUSINESS SCHOOL ONLINE
While at Uber, I attended 16 hours of online classes to complete a Leadership course for Uber employees, led by Frances Frei. The course included modules:
Building and Rebuilding Trust
The Wisdom of Teams
Leadership Lessons from Ancient Rome
Leading @ Uber
Provide academic support on a weekly basis through literacy-based educational mentoring to children living in Chicago's homeless shelters
2017 - Present
CHICAGO HOPES FOR KIDS
2013 - 2016
Supported a child challenged by parental incarceration by visiting her weekly at school to mentor, play games, help with homework and provide friendship