EXPERIENCE
WORK EXPERIENCE
2020 - Present
RACHEL K SCHULTZ, LLC
BRAND MARKETING CONSULTANT
May 2021 - Present
Project Healthy Minds is a new millennial-driven, non-profit startup focused on tackling one of the defining issues of our generation: the growing mental health crisis.
As the Head of Partnterships & Marketing Activations, my role on the team is to identify, concept, and execute strategic partnerships and activation opportunities that accomplish our primary goal of shattering the stigma of mental health and closing care gap.
November 2023 - Present
Pinch is the on-demand Med Spa that comes to you. Pinch works with nurse practitioners to provide services like Tox, chemical peels, and IV therapy in the comfort of your home, office, or wherever you prefer.
My role is focused on building the brand's first partnerships strategy to activate with strategic companies in Illinois and build a GTM playbook for market expansion in 2024.
June 2023 - November 2023
MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories
My role was focused on supporting employer brand marketing initiatives and internal communications within the People team function.
April - May 2023
Hey Jane is the most-trusted virtual clinic offering safe and private abortion care from home
My scope included building out a brand marketing partnerships strategy to set the team up to execute against strategic partnerships, campaigns, and experiential activations - with the goal of driving brand awareness and positioning them as a leader in the reproductive rights and healthcare space.
June 2022 - May 2023
Brightly's media platform scales conscious consumerism through better habits, products, and partnerships that make sense for people and the planet
My role focused on the creation of strategic partnerships with brands looking to tell their sustainability stories in an authentic and impactful way.
August - October 2022
With a simple text message, get answers from expert, board-certified pediatricians in 15 minutes through Summer Health.
My role focused on building a "founding families" referral program for early users and creating content in partnership with our clinicians.
September 2021 - July 2022
My role as an employer brand consultant was to partner with key stakeholders (People, Recruiting, Marketing and Leadership) to identify business needs and assess the current status of our employer brand.
This included recruitment marketing initiatives, current employee retention efforts, people operations practices, and processes, and a new Careers site build and launch.
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October 2020 - August 2021
My role on the brand marketing team was to lead end-to-end integrated marketing campaign strategies and project management associated with Cameo's seasonal and brand initiatives such as Holiday, Valentine's Day, and Pride.
This included charity and brand partner management, concept creation, go-to-market planning, creative and channel reviews, execution, and analysis.
March 2021 - February 2022
aSweatLife is a best-in-class media company that helps you live your best life — through workouts, yes, but also through mindfulness, nutrition, community, and empowerment.
My role in the organization was to create strategic partnerships with wellness brands, with a focus on behavioral health, for digital sponsorships, virtual programming and physical product seeding. I also supported project management functions and wrote content.
October 2020 - September 2021
Prowess Project is an online fractional workforce that partners with companies across the country to help women re-enter the workforce and eliminate gender inequality in the workplace.
My role in the organization was to both identify and negotiate with companies who were looking to hire fractional talent from our network of certified Prowess women, as well as work with the operations team to interview and onboard candidates remotely.
Nov 2019 - Oct 2020
DIRECTOR, STRATEGIC PARTNERSHIPS
Chicago, IL
The X Company is a consumer lifestyle brand with real estate assets across the U.S. We offer full-spectrum living and a social club focused on fitness and wellness classes, programming events, and remote work offerings for our residents and members.
My role in the organization was to partner with strategic businesses and brands to provide unique offerings and experiences that align with the mission of existing to improve the way we interact.
Jan - Nov 2019
DIRECTOR, PARTNERSHIPS & PROGRAMMING
Chicago, IL
Graduate Hotels are a curated collection of hotels that reside in the most dynamic university towns across the country.
My role in the organization was to build national programming event strategy for the field marketing team, execute portfolio-wide partnerships catered to the college demographic and launch activations for 10 hotel openings in 2019.
2015 - 2019
MARKETING PROGRAM MANAGER II
STRATEGIC PARTNERSHIPS MANAGER
LEAD MARKETING MANAGER
Austin, TX // Chicago, IL
Most recently, I played a large role in bringing national and global marketing campaigns to life through project managing all internal stakeholders involved in various initiatives that served our riders, drivers and employees.
I've served in roles spanning operations, marketing, strategy & planning, business development, sales, event and programming activations, and public-private partnerships.
2012 - 2021
SENIOR SALES ASSOCIATE
Tidbits Media Group
Austin, TX
Tidbits is an online media platform for the style-conscious gal about town featuring an independent editorial e-subscription service in markets like Austin, Dallas, Houston, New Orleans, and San Antonio and an accompanying website providing curated, female-friendly local content via 2-3 free emails, called Tidbits, each week.
My responsibilities included event ideation and execution and editorial and paid media across Texas and New Orleans.
EDUCATION
2008 - 2012
UNIVERSITY OF TEXAS
Bachelors, Journalism
Austin, TX
What started as a dance degree in ballet and modern, led to a change in path starting my sophomore year when I transferred to the Moody College of Communication. I later graduated with a Bachelor's degree in Journalism.
2018
HARVARD BUSINESS SCHOOL ONLINE
Leadership Courses
While at Uber, I attended 16 hours of online classes to complete a Leadership course for Uber employees, led by Frances Frei. The course included modules:
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Building and Rebuilding Trust
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The Wisdom of Teams
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Leadership Lessons from Ancient Rome
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Leading @ Uber
Volunteering
Provide academic support on a weekly basis through literacy-based educational mentoring to children living in Chicago's homeless shelters
2017 - Present
CHICAGO HOPES FOR KIDS
2013 - 2016
SEEDLING FOUNDATION
Supported a child challenged by parental incarceration by visiting her weekly at school to mentor, play games, help with homework and provide friendship