Facilitate research & insights initiatives
Create and execute marketing strategies surrounding key seasonal moments, philanthropic and social impact initiatives, experiential activations, employer brand efforts, and strategic partnerships
Develop stories and strategies to bring company mission and values to life
Support content development and review for channels such as website, paid, internal communications, PR efforts, and social
Manage and maintain a high standard of the development and maintenance of brand guidelines
Identify partners and platforms (vendors, social channels, etc.) to amplify and position employer brand among key talent
Understand and monitor the competitive landscape and broad market/regional trends in addition to emerging cultural and consumer trends
Manage qualitative and quantitative metrics to monitor, evaluate, and evolve strategies
Time Off is Time On Employee Campaign
Consultant, Employer Brand
To celebrate company-wide time off, Cameo launched a "Time Off is Time On" campaign to encourage employees to rest and recharge in 2022 by spending time on with people and things they love.
This campaign allowed for content collection and storytelling to showcase Cameo's unique culture.
The campaign consisted of agency management, concept development, internal communications strategy, talent integrations, a digital landing page build, and virtual employee programming.
Talent announcement video can be viewed below and the sizzle reel from employee content submissions is here
Consultant, Integrated Marketing
Through both initiatives, over $100k was donated to various LGBTQ+ organizations, notable talent such as Lil Nas X, Kim Petras, and the Pentatonix were on Cameo for a limited time, and 9 pieces of earned media coverage reaching an audience of 76M+ were accomplished.