Highlights

BRAND STRATEGY

Capabilities: ​

 

  • Facilitate research & insights initiatives

  • Create and execute marketing strategies surrounding key seasonal moments, philanthropic and social impact initiatives, experiential activations, employer brand efforts, and strategic partnerships

  • Develop stories and strategies to bring company mission and values to life

  • Support content development and review for channels such as website, paid, internal communications, PR efforts, and social

  • Manage and maintain a high standard of the development and maintenance of brand guidelines

  • Identify partners and platforms (vendors, social channels, etc.) to amplify and position employer brand among key talent

  • Understand and monitor the competitive landscape and broad market/regional trends in addition to emerging cultural and consumer trends

  • Manage qualitative and quantitative metrics to monitor, evaluate, and evolve strategies

Time Off is Time On Employee Campaign

Cameo

Consultant, Employer Brand

To celebrate company-wide time off, Cameo launched a "Time Off is Time On" campaign to encourage employees to rest and recharge in 2022 by spending time on with people and things they love.

 

This campaign allowed for content collection and storytelling to showcase Cameo's unique culture.

 

The campaign consisted of agency management, concept development, internal communications strategy, talent integrations, a digital landing page build, and virtual employee programming.

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Talent announcement video can be viewed below!

 Pride 2021

Cameo

Consultant, Integrated Marketing

I project managed our 2021 Pride efforts which included partnerships with iHeartRadio + P&Gs Can't Cancel Pride and Marc Jacob's PERFECT fragrance. 

Through both initiatives, over $100k was donated to various LGBTQ+ organizations, notable talent such as Lil Nas X, Kim Petras, and the Pentatonix were on Cameo for a limited time, and 9 pieces of earned media coverage reaching an audience of 76M+ were accomplished. 

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